SEO Ecommerce: 5 Winning SEO Solutions for Small & Mid-Sized Ecommerces

Author: Helene Cue Whether you operate as a self-employed individual with an ecommerce platform or work as a small team of like-minded individuals, optimising your website for online visibility and lead generation is of utmost importance. With the ever-expanding competition and an increased emphasis on personalised customer’s journey, simply putting your brand on the market … Read more…

 

Myposeo Study: The State of Paid Search during COVID-19

Since the government-imposed lockdowns were put in place to avoid the spread of COVID-19, companies have been forced to adapt or completely rethink strategies. Advertisers have consequently had to reduce their paid advertising efforts and spend on Google Ads. Myposeo’s new tool allowed us to analyse the search engine results pages (SERPs) on multiple search … Read more…

 

How to Use Key Metrics to Analyse Digital Marketing Success

Author: Helene Cue

Introduction

It’s very tempting to start employing in-trend digital marketing techniques that guarantee success. However, in order to remain in control of your marketing efforts, you have to keep track of the metrics to actually make sure a campaign is successful as it seems. If you do not measure your marketing campaigns, you will never know what is working and what is not.

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What is Pixel Ranking? Myposeo’s New SEO Ranking KPI

Summary:
Pixel Ranking refers to the number of pixels between a site’s ranking on the result’s page, and the top of the page. The higher your Pixel Ranking, the less visibile your site is from the top of the page. Being visibile immediately on the results page has a significant impact on click thru rates – the more visible you are, the more likely users are to click thru to your site and meet your business goals.

What is the Value of Pixel Ranking?
By knowing how far down you are on the results page and which SERP Features (Images, Videos, Top Stories, Featured Snippets etc.) are triggered by your keywords, you can adapt the format of your SEO content to ensure your site ranks in those blocks. Ranking in Universal Search often times means a site is ranking above the fold, and hence you get the best online visibility.

Source: Myposeo

You’ve all heard about Google’s Pixel 4 smartphone and DXOMark rankings, but have you heard of a Pixel Ranking? …No? Well, it’s not the latest Google Pixel Smartphone, it’s a metric to help you fully understand your TRUE organic ranking on the Search Engine Results Page. 

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