No matter what industry you operate in or at what scale, Search Engine Optimization (SEO) can significantly improve your market reach and lead generation. According to published reports, 81% of people search for products and services online, with Google holding the majority search engine market share at 70%. This makes smart optimization of written content and multimedia a must if you want to penetrate new markets and rank well against your competitors.
The British scientist, Tim Berners-Lee, is accredited for the invention of WWW (World Wide Web) in 1989 while he was working at CERN. This might have people arguing that the origins of SEO dates back to 1991 with the launch of the first website.
However, to be honest SEO’s history can be dated back to 1997 when it was still considered a very new concept. Since then, well over two decades have passed, and now SEO is more or less considered a lifestyle.
It’s just amazing how lucky we are to be living in the 21st century and enjoying all the tools aimed at making our lives easier. The online world is emerging into a promising future environment affecting every little aspect of our being.
Not surprisingly, with the COVID-19 consequences shaping our daily reality, ecommerce has been growing significantly. In turn there appeared a growing demand for optimizing website content for search engines. Gone are the days when it was enough to write a top-notch content to boost your sales. Today you need to rely on a truly thorough keyword research and internal SEO, and we’re here to tell you about the rocking SEO tools to enjoy in 2021.
HubSpot brought topic clusters into the collective consciousness of digital marketers in 2017 and over the past few years they have become an essential element of search engine optimization strategies across the web. In short, a topic cluster is an intelligent website architecture that allows content to be interconnected and keyword usage to be optimized. This ensures that your content strategy is operating at its most effective, and your sites traffic is boosted.
Digital marketing is a powerful tool. It can boost brand awareness, increase sales, and build a strong community. However, all of this doesn’t come easy. It requires a lot of dedication, planning, and perfect execution. Even an experienced marketer might be unaware of some marketing secrets that can make or break the deal.
Building a solid reputation in the ecommerce industry can be difficult due to fierce competition and ever-changing expectations of international customers. One of the most basic and direct forms of building trust with website visitors is through copywriting and subsequently, through representative, relevant blog content.
There are three core ways to optimise SEO content strategies by analysing the SERP environment. You have to analyse the Featured Snippets results, People Also Ask section and of course, pay attention to the competitors listed above you on the SERP as well as those triggering Featured Snippet and PAA results.
One of the key elements of a good SEO strategy is a good content strategy. By following these 12 tips to ensure your content is optimised well:
Author: Helene Cue Whether you operate as a self-employed individual with an ecommerce platform or work as a small team of like-minded individuals, optimising your website for online visibility and lead generation is of utmost importance. With the ever-expanding competition and an increased emphasis on personalised customer’s journey, simply putting your brand on the market … Read more…
Since the government-imposed lockdowns were put in place to avoid the spread of COVID-19, companies have been forced to adapt or completely rethink strategies. Advertisers have consequently had to reduce their paid advertising efforts and spend on Google Ads. Myposeo’s new tool allowed us to analyse the search engine results pages (SERPs) on multiple search … Read more…