One of the key elements of a good SEO strategy is a good content strategy. By following these 12 tips to ensure your content is optimised well:
Author: Helene Cue Whether you operate as a self-employed individual with an ecommerce platform or work as a small team of like-minded individuals, optimising your website for online visibility and lead generation is of utmost importance. With the ever-expanding competition and an increased emphasis on personalised customer’s journey, simply putting your brand on the market … Read more…
Since the government-imposed lockdowns were put in place to avoid the spread of COVID-19, companies have been forced to adapt or completely rethink strategies. Advertisers have consequently had to reduce their paid advertising efforts and spend on Google Ads. Myposeo’s new tool allowed us to analyse the search engine results pages (SERPs) on multiple search … Read more…
Author: Helene Cue
It’s very tempting to start employing in-trend digital marketing techniques that guarantee success. However, in order to remain in control of your marketing efforts, you have to keep track of the metrics to actually make sure a campaign is successful as it seems. If you do not measure your marketing campaigns, you will never know what is working and what is not.
Pixel Ranking refers to the number of pixels between a site’s ranking on the result’s page, and the top of the page. The higher your Pixel Ranking, the less visibile your site is from the top of the page. Being visibile immediately on the results page has a significant impact on click thru rates – the more visible you are, the more likely users are to click thru to your site and meet your business goals.
What is the Value of Pixel Ranking?
By knowing how far down you are on the results page and which SERP Features (Images, Videos, Top Stories, Featured Snippets etc.) are triggered by your keywords, you can adapt the format of your SEO content to ensure your site ranks in those blocks. Ranking in Universal Search often times means a site is ranking above the fold, and hence you get the best online visibility.
You’ve all heard about Google’s Pixel 4 smartphone and DXOMark rankings, but have you heard of a Pixel Ranking? …No? Well, it’s not the latest Google Pixel Smartphone, it’s a metric to help you fully understand your TRUE organic ranking on the Search Engine Results Page.
Welcome to the Roaring ’20’s Old Sport!
To kick-start the New Year, we have yet another “Predictions for 2020” article waiting for you. But don’t worry, ours is unlike any other one you’ve probably read and that’s because we rounded up some SEO experts to give you the best advice and their predictions as experts in the field! Here’s what they had to say.
Merry Elfin’ Christmas! ‘Tis the season to generate online traffic with last minute Christmas present purchases, greatly benefiting online retailers…but only those who come up in search results.
Since Black Friday isn’t enough, the e-commerce community brings to you, Cyber Monday!
Legend has it that the term was coined back in 2005, when the Monday after Thanksgiving was recorded as ‘’one of the biggest online shopping day of the year’’. Cyber Monday has the highest conversion rates over the 5-day Thanksgiving holiday period according to SimilarWeb, making it the biggest sales opportunity for online retailers, as well as the highest online traffic day in the year.
So, how can online retailers cut through the noise and be seen during this highly competitive period?
Black Friday, another great American tradition following Thanksgiving that is now celebrated worldwide, especially by the SEO community considering a majority of these transactions are carried out online!