Digital marketing is a powerful tool. It can boost brand awareness, increase sales, and build a strong community. However, all of this doesn’t come easy. It requires a lot of dedication, planning, and perfect execution. Even an experienced marketer might be unaware of some marketing secrets that can make or break the deal.
Today, you can hardly find a business that doesn’t have a website.
Businesses often use their sites as a marketing tool to increase traffic. Besides, having a website allows a business to take advantage of a considerable conversion rate. Reportedly, the global website conversion rate is 4.31% on average, which is as much as the majority of social media platforms can deliver.
But despite the fact that websites have a huge conversion potential, most of them still fail.
Building a solid reputation in the ecommerce industry can be difficult due to fierce competition and ever-changing expectations of international customers. One of the most basic and direct forms of building trust with website visitors is through copywriting and subsequently, through representative, relevant blog content.
There are three core ways to optimise SEO content strategies by analysing the SERP environment. You have to analyse the Featured Snippets results, People Also Ask section and of course, pay attention to the competitors listed above you on the SERP as well as those triggering Featured Snippet and PAA results.
Since its launch 10 years ago, the Myposeo tool has been constantly evolving to meet the needs and challenges of SEO professionals.
Today, we are proud to announce the release of a new module that our teams have been working on for several months: the Keyword Master.
The idea of creating the Keyword Master came about following an observation and a request from our clients who needed a place to centralise their keyword lists, to auto categorise them quickly as well as be able to collect search volumes in a simple way.
Author: Alina Burakova Own a website and want to boost its rankings? Well, you can do that and more with the help of local URLs! When it comes to driving conversion and ranking, localised URLs are super important. Several people use search engines to find local businesses. Local URLs help with increasing your presence … Read more…
Content localisation, also referred to as regionalisation, is the adaptation of content or a product to a local market and culture embodied in a language. Content Localisation not only means translating content to the language of your target audiences, but also understanding their unique interests, and mannerisms to best target content. How to Localise … Read more…
One of the key elements of a good SEO strategy is a good content strategy. By following these 12 tips to ensure your content is optimised well:
Author: Marie Barnes SEO is not dead. It never will be! Not as long as Google exists and we perceive information visually. Not through a chip built in our brains however, no matter how much Elon Musk would like that. For this reason, the question of how to choose keywords for SEO still stands. … Read more…
Author: Helene Cue Whether you operate as a self-employed individual with an ecommerce platform or work as a small team of like-minded individuals, optimising your website for online visibility and lead generation is of utmost importance. With the ever-expanding competition and an increased emphasis on personalised customer’s journey, simply putting your brand on the … Read more…