One of the key elements of a good SEO strategy is a good content strategy. By following these 12 tips to ensure your content is optimised well:
Author: Marie Barnes SEO is not dead. It never will be! Not as long as Google exists and we perceive information visually. Not through a chip built in our brains however, no matter how much Elon Musk would like that. For this reason, the question of how to choose keywords for SEO still stands. … Read more…
Author: Helene Cue Whether you operate as a self-employed individual with an ecommerce platform or work as a small team of like-minded individuals, optimising your website for online visibility and lead generation is of utmost importance. With the ever-expanding competition and an increased emphasis on personalised customer’s journey, simply putting your brand on the … Read more…
Since the government-imposed lockdowns were put in place to avoid the spread of COVID-19, companies have been forced to adapt or completely rethink strategies. Advertisers have consequently had to reduce their paid advertising efforts and spend on Google Ads. Myposeo’s new tool allowed us to analyse the search engine results pages (SERPs) on multiple … Read more…
Author: Helene Cue
It’s very tempting to start employing in-trend digital marketing techniques that guarantee success. However, in order to remain in control of your marketing efforts, you have to keep track of the metrics to actually make sure a campaign is successful as it seems. If you do not measure your marketing campaigns, you will never know what is working and what is not.
Guess who’s going back to Brighton!
After two successful rounds at BrightonSEO in April and September 2019, Myposeo will be back in Brighton this April, bigger and better!
As a sponsor, we are pleased to offer you the chance to win a free ticket!
Pixel Ranking refers to the number of pixels between a site’s ranking on the result’s page, and the top of the page. The higher your Pixel Ranking, the less visibile your site is from the top of the page. Being visibile immediately on the results page has a significant impact on click thru rates – the more visible you are, the more likely users are to click thru to your site and meet your business goals.
What is the Value of Pixel Ranking?
By knowing how far down you are on the results page and which SERP Features (Images, Videos, Top Stories, Featured Snippets etc.) are triggered by your keywords, you can adapt the format of your SEO content to ensure your site ranks in those blocks. Ranking in Universal Search often times means a site is ranking above the fold, and hence you get the best online visibility.
You’ve all heard about Google’s Pixel 4 smartphone and DXOMark rankings, but have you heard of a Pixel Ranking? …No? Well, it’s not the latest Google Pixel Smartphone, it’s a metric to help you fully understand your TRUE organic ranking on the Search Engine Results Page.
Google took the SEO community by storm with their new Featured Snippets update, but that’s not the only change that occurred in SEO news this week. Here’s what you missed this week!
Google and Bing have some new launches and features in store for you this year, here’s a look in to the first few of the decade!