No matter what industry you operate in or at what scale, Search Engine Optimization (SEO) can significantly improve your market reach and lead generation. According to published reports, 81% of people search for products and services online, with Google holding the majority search engine market share at 70%. This makes smart optimization of written content and multimedia a must if you want to penetrate new markets and rank well against your competitors.
The British scientist, Tim Berners-Lee, is accredited for the invention of WWW (World Wide Web) in 1989 while he was working at CERN. This might have people arguing that the origins of SEO dates back to 1991 with the launch of the first website.
However, to be honest SEO’s history can be dated back to 1997 when it was still considered a very new concept. Since then, well over two decades have passed, and now SEO is more or less considered a lifestyle.
As we move into 2021, there’s no denying the impact of SEO on content marketing and organic traffic generation. Whether you work as an indie blogger or an e-commerce administrator, SEO can make or break your website’s performance. According to Smart Insights, 81% of customers search for products or services through global search engines, with Google holding a 93.87% search engine market share.
Likewise, data by Impact BND indicates that 61% of marketers place SEO improvement over any other inbound marketing and organic traffic strategy in 2020. This indicates that SEO is still the predominant optimization strategy for businesses across the world, which is why we are here today to discuss it. Let’s take a closer look at some of the SEO trends you should keep track of in 2021 and the results of doing so.
The year 2020 is coming to an end and we feel like saying FINALLY! 2020 has not been a restful one and we can’t wait for 2021, for fresh new start.
As you can well imagine, the main topic searched on Google search engine was around the health crisis caused by COVID-19 (coronavirus). However, despite this global pandemic, Google has not stopped working on its algorithm.
For our part, we have continued to offer you new functionalities in order to always meet your needs as best as possible.
In this article we have listed the major changes that the Mountain View firm has made this year, as well as what’s new at Myposeo.
It’s just amazing how lucky we are to be living in the 21st century and enjoying all the tools aimed at making our lives easier. The online world is emerging into a promising future environment affecting every little aspect of our being.
Not surprisingly, with the COVID-19 consequences shaping our daily reality, ecommerce has been growing significantly. In turn there appeared a growing demand for optimizing website content for search engines. Gone are the days when it was enough to write a top-notch content to boost your sales. Today you need to rely on a truly thorough keyword research and internal SEO, and we’re here to tell you about the rocking SEO tools to enjoy in 2021.
If you’re a happy Myposeo user, it’s no secret that one of the key features of our platform is the collection of your keyword positions in Google’s SERPs (Search Engine Result Pages).
Once the positions have been collected, we calculate a range of Key Performance Indicators (KPIs) including the Average Position, which is supposed to represent the performance of your site in the search engine.
Since our launch in 2010, Myposeo has continued to evolve to meet new trends and design styles. Today, a new page has been turned. Over last few months, we’ve been working on a exciting fresh new look, providing you all the information you need at your fingertips. We are very proud to unveil the refreshed logo and website.
We are happy to announce that We Love SEO is back for a 6th edition: WLS Virtual Summit.
This year, we offer you a 100% virtual and free experience. Always accompanied by our friends from OnCrawl, we look forward to seeing you on October 27th, 28th, 29th to discover the latest trends in Search Marketing.
HubSpot brought topic clusters into the collective consciousness of digital marketers in 2017 and over the past few years they have become an essential element of search engine optimization strategies across the web. In short, a topic cluster is an intelligent website architecture that allows content to be interconnected and keyword usage to be optimized. This ensures that your content strategy is operating at its most effective, and your sites traffic is boosted.
Digital marketing is a powerful tool. It can boost brand awareness, increase sales, and build a strong community. However, all of this doesn’t come easy. It requires a lot of dedication, planning, and perfect execution. Even an experienced marketer might be unaware of some marketing secrets that can make or break the deal.