A look back at the year 2020 from Google & Myposeo

annee 2020

The year 2020 is coming to an end and we feel like saying FINALLY! 2020 has not been a restful one and we can’t wait for 2021, for fresh new start.

As you can well imagine, the main topic searched on Google search engine was around the health crisis caused by COVID-19 (coronavirus). However, despite this global pandemic, Google has not stopped working on its algorithm.

For our part, we have continued to offer you new functionalities in order to always meet your needs as best as possible.

In this article we have listed the major changes that the Mountain View firm has made this year, as well as what’s new at Myposeo.

Happy reading!

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Best Content Writing Tools for SEO in 2021

It’s just amazing how lucky we are to be living in the 21st century and enjoying all the tools aimed at making our lives easier. The online world is emerging into a promising future environment affecting every little aspect of our being.

Not surprisingly, with the COVID-19 consequences shaping our daily reality, ecommerce has been growing significantly. In turn there appeared a growing demand for optimizing website content for search engines. Gone are the days when it was enough to write a top-notch content to boost your sales. Today you need to rely on a truly thorough keyword research and internal SEO, and we’re here to tell you about the rocking SEO tools to enjoy in 2021.

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Stop using the Average Position to analyse your visibility in search engines!

weighted average ranking

If you’re a happy Myposeo user, it’s no secret that one of the key features of our platform is the collection of your keyword positions in Google’s SERPs (Search Engine Result Pages). 

Once the positions have been collected, we calculate a range of Key Performance Indicators (KPIs) including the Average Position, which is supposed to represent the performance of your site in the search engine.

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How Topic Clusters Take Your SEO Strategy To The Next Level

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HubSpot brought topic clusters into the collective consciousness of digital marketers in 2017 and over the past few years they have become an essential element of search engine optimization strategies across the web. In short, a topic cluster is an intelligent website architecture that allows content to be interconnected and keyword usage to be optimized. This ensures that your content strategy is operating at its most effective, and your sites traffic is boosted.

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Suggestions, auto categorisation and time-saving. Welcome to the Keyword Master!

keywordmaster

Since its launch 10 years ago, the Myposeo tool has been constantly evolving to meet the needs and challenges of SEO professionals. 

Today, we are proud to announce the release of a new module that our teams have been working on for several months: the Keyword Master. 

The idea of creating the Keyword Master came about following an observation and a request from our clients who needed a place to centralise their keyword lists, to auto categorise them quickly as well as be able to collect search volumes in a simple way.

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