5 Easy Steps to Improve your Etail Content Strategy

Did you know that the prospective number of digital buyers is expected to be nearly 2 billion in 2019? That’s almost a quarter of the world’s population, according to Statista.

Etailers need to ensure better online visibility on the SERPs if they want to capture these buyers. The best way to achieve this is through a content strategy.

Here are 5 easy steps to improve or create your Etail Content Strategy:

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Myposeo gets a new look

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For the past 9 years, Myposeo’s tools have been constantly evolving to better address SEO issues. We are pleased to announce that we have been working for several months on a new interface to improve your tool user experience.

The new interface will be implemented gradually (over several months) starting with a new sidebar and top bar that will optimise navigation.

  • Myposeo Pro, Starter, Agencies
  • Myposeo Insights
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    Local Search Experience: the data visualisation site for local SEO

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    Myposeo is happy to announce that its SEO data visualisation platform, “Local Search experience” or LSE, has gone online. It is a free new online site that allows you to analyse local ranking data for the players of 4 sectors of activity. In this article you will discover its characteristics and how it works. Access … Read more…

     

    Retargeting and SEO Working Together

    Regardless of the size or type of your business, search engines are a crucial source of traffic. So, a solid search engine optimisation (SEO) strategy is a vital element of digital marketing.

    Studies show that 44% of buyers begin their shopping process with an online search. Even if you are a brick-and-mortar shop, organic search traffic is fundamental. Half of mobile searchers actually visit a store within one day of their search.

    However, just because a searcher lands on your site doesn’t mean they are going to make a purchase. In fact, up to 96% of organic search traffic won’t convert during their first visit to your site. This is to be expected, as most searches are categorized as informational in nature.

    There is a way you can recapture those visitors after they’ve left your site, though. It’s called retargeting.

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