No matter what industry you operate in or at what scale, Search Engine Optimization (SEO) can significantly improve your market reach and lead generation. According to published reports, 81% of people search for products and services online, with Google holding the majority search engine market share at 70%. This makes smart optimization of written content and multimedia a must if you want to penetrate new markets and rank well against your competitors.
As we move into 2021, there’s no denying the impact of SEO on content marketing and organic traffic generation. Whether you work as an indie blogger or an e-commerce administrator, SEO can make or break your website’s performance. According to Smart Insights, 81% of customers search for products or services through global search engines, with Google holding a 93.87% search engine market share.
Likewise, data by Impact BND indicates that 61% of marketers place SEO improvement over any other inbound marketing and organic traffic strategy in 2020. This indicates that SEO is still the predominant optimization strategy for businesses across the world, which is why we are here today to discuss it. Let’s take a closer look at some of the SEO trends you should keep track of in 2021 and the results of doing so.
Building a solid reputation in the ecommerce industry can be difficult due to fierce competition and ever-changing expectations of international customers. One of the most basic and direct forms of building trust with website visitors is through copywriting and subsequently, through representative, relevant blog content.
Author: Helene Cue Whether you operate as a self-employed individual with an ecommerce platform or work as a small team of like-minded individuals, optimising your website for online visibility and lead generation is of utmost importance. With the ever-expanding competition and an increased emphasis on personalised customer’s journey, simply putting your brand on the market … Read more…