Merry Elfin’ Christmas! ‘Tis the season to generate online traffic with last minute Christmas present purchases, greatly benefiting online retailers…but only those who come up in search results.
Since Black Friday isn’t enough, the e-commerce community brings to you, Cyber Monday!
Legend has it that the term was coined back in 2005, when the Monday after Thanksgiving was recorded as ‘’one of the biggest online shopping day of the year’’. Cyber Monday has the highest conversion rates over the 5-day Thanksgiving holiday period according to SimilarWeb, making it the biggest sales opportunity for online retailers, as well as the highest online traffic day in the year.
So, how can online retailers cut through the noise and be seen during this highly competitive period?
Black Friday, another great American tradition following Thanksgiving that is now celebrated worldwide, especially by the SEO community considering a majority of these transactions are carried out online!
Today is Halloween – a popular US holiday that is now celebrated worldwide for no apparent reason, but has over 20 million online searches and hence is celebrated by the SEO community.
In the spirit of Halloween, we decided to compile a list of the top 6 SEO Horror Stories that occurred over the decade and what you can learn from them to save you from a horror story of your own.
But if H1 tags don’t help increase my ranking, why use them? Mainly because a good H1 tags help your readers understand what your page is about and derive value from it.
Did you know that the prospective number of digital buyers is expected to be nearly 2 billion in 2019? That’s almost a quarter of the world’s population, according to Statista.
Etailers need to ensure better online visibility on the SERPs if they want to capture these buyers. The best way to achieve this is through a content strategy.
Here are 5 easy steps to improve or create your Etail Content Strategy:
Regardless of the size or type of your business, search engines are a crucial source of traffic. So, a solid search engine optimisation (SEO) strategy is a vital element of digital marketing.
Studies show that 44% of buyers begin their shopping process with an online search. Even if you are a brick-and-mortar shop, organic search traffic is fundamental. Half of mobile searchers actually visit a store within one day of their search.
However, just because a searcher lands on your site doesn’t mean they are going to make a purchase. In fact, up to 96% of organic search traffic won’t convert during their first visit to your site. This is to be expected, as most searches are categorized as informational in nature.
There is a way you can recapture those visitors after they’ve left your site, though. It’s called retargeting.
There are tons of marketing channels that can be used to drive conversions, and digital marketers are eternally debating which platform is the most effective.
Between Search Engine Optimisation (SEO), retargeting, paid search, content marketing and display advertising, there’s one thing they all have in common: the landing page.
Even though the Landing Page is an undisputed cornerstone of digital marketing, it is often overlooked and under-optimised. This is obviously a huge mistake because most marketers are relying on that landing page to cinch the sale.
In this article, we will highlight the top mistakes businesses make when creating their landing pages so you can avoid suffering the same fate.
The American giant Google is constantly testing and adding new features to its engine due to the increasing evolution of searches and machine learning. These developments sometimes completely modify the composition of the results page (SERP) and therefore the natural results position. Being first in SEO is not always synonymous of good visibility these day. This can be explained … Read more…
The choice of targeted keywords for a website forms a major step during the implementation of an SEO strategy. To drive maximum traffic to a website during its launch, we try for example, to avoid overly competitive keywords and keywords with only a poor search volume. To start, you need to identify and select keywords related to the business sector of your website. It is necessary … Read more…