Pixel Ranking, why it is essential?

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The American giant Google is constantly testing and adding new features to its engine due to the increasing evolution of searches and machine learning. These developments sometimes completely modify the composition of the results page (SERP) and therefore the natural results position. Being first in SEO is not always synonymous of good visibility these day. This can be explained … Read more…

 

Study on the suppression of right block Adwords

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On 24 February, Google announced the block suppression of Adwords sponsored ads in the right column and, in parallel, the addition of one supplementary ad at the top, bringing the number of top premium ads to 4. The visibility of the organic ads being buried at the same time behind the “advertising” block.

In order to better understand the impact of the right Adwords block suppression on the composition of pages, two weeks ago we released a small SERP study on Google.fr.

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myposeo: interview with Johan Allard, E-marketing and Analytics project manager of Saint Gobain

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Saint-Gobain, world leader in substainable habitat, designs, manufactures and distributes building materials. Last year, the company celebrated its 350th anniversary. On this occasion, Johan Allard, E-marketing and Analytics project manager of this group, has kindly agreed to answer our question so we can share his experience.

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myposeo: interview with Valentina Valceanu, SEO manager of ViaMichelin

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In September we interviewed Jérome Moussay, SEO manager of BlaBlaCar. Now we are happy to present an interview with Valentina Valceanu who deals with SEO for ViaMichelin. Valentina Valceanu kindly agreed to give us a short interview for the myposeo blog. The opportunity to lear more about the Michelin Travel Partner company and share the daily life of an SEO expert. Hello Valentina, can you introduce … Read more…

 

The tools to monitor, track and manage your backlinks and netlinking

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The Google algorithm takes into account the links made from external websites to your website (backlinks) to advance your web pages in the results of its search engine. It is important to know and “optimise” the links pointing to your website or blog. Although the Google commande “link:www.nameofmysite.com” provides an initial list of beneficiary websites connections, it is limited. Netlinking (the creation of … Read more…

 

Track your SEO mobile with myposeo

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Mobile is the first device connected to Internet. In 2014, Google wanted to improve the user experience of its engine for its mobile version.

Starting in July, Google began to feed its mobile search results by including additional descriptions and then it tested an icon to allow users to indicate the websites compatible with mobile.

Shortly after this test, it announced the arrival of the “Mobile-Friendly” label in the SERP and the mobile optimization as relevance criterion for its algorithm. After this, the search engine tested new features in its mobile results as a new interface (thumbnails in SERP, color to its Knowledge Graph). As of January 2015, Google started warning webmasters whose websites were not “Mobile-Friendly” and it was made official on its blog, that mobile compatibility as SEO criterion is executed in real time and page by page.

Tracking mobile ranking has become just as important as tracking the ranking on a desktop. In this article we will see various points to help you track your SEO mobile with myposeo.

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Why Google isnt’ indexing your site?

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Before tracking the performance of your website and its ranking on search engines, it is very important to make sure that it is being read by Google ‘s robots and that it is well indexed.This is necessary if you want to appear in search results and therefore generate visits. In Search Engine Journal, Noel Patel, co-founder of KISSmetrics, recently published 13 reasons that could be the … Read more…

 

How do you choose the right SEO keywords?

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The choice of targeted keywords for a website forms a major step during the implementation of an SEO strategy. To drive maximum traffic to a website during its launch, we try for example, to avoid overly competitive keywords and keywords with only a poor search volume. To start, you need to identify and select keywords related to the business sector of your website. It is necessary … Read more…