About Carol-Ann 
Saint-Gobain, world leader in substainable habitat, designs, manufactures and distributes building materials. Last year, the company celebrated its 350th anniversary. On this occasion, Johan Allard, E-marketing and Analytics project manager of this group, has kindly agreed to answer our question so we can share his experience.
In September we interviewed Jérome Moussay, SEO manager of BlaBlaCar. Now we are happy to present an interview with Valentina Valceanu who deals with SEO for ViaMichelin. Valentina Valceanu kindly agreed to give us a short interview for the myposeo blog. The opportunity to lear more about the Michelin Travel Partner company and share the daily life of an SEO expert. Hello Valentina, can you introduce … Read more…
The Google algorithm takes into account the links made from external websites to your website (backlinks) to advance your web pages in the results of its search engine. It is important to know and “optimise” the links pointing to your website or blog. Although the Google commande “link:www.nameofmysite.com” provides an initial list of beneficiary websites connections, it is limited. Netlinking (the creation of … Read more…
Technical optimisation of a website is your SEO’s first lever. Google will read the content of your pages with its robot and it is important to let it know the main things you want it to take into account (titles, descriptions, links, etc.) but also that all of this is accessible simply and quickly.
Mobile is the first device connected to Internet. In 2014, Google wanted to improve the user experience of its engine for its mobile version.
Starting in July, Google began to feed its mobile search results by including additional descriptions and then it tested an icon to allow users to indicate the websites compatible with mobile.
Shortly after this test, it announced the arrival of the “Mobile-Friendly” label in the SERP and the mobile optimization as relevance criterion for its algorithm. After this, the search engine tested new features in its mobile results as a new interface (thumbnails in SERP, color to its Knowledge Graph). As of January 2015, Google started warning webmasters whose websites were not “Mobile-Friendly” and it was made official on its blog, that mobile compatibility as SEO criterion is executed in real time and page by page.
Tracking mobile ranking has become just as important as tracking the ranking on a desktop. In this article we will see various points to help you track your SEO mobile with myposeo.
Before tracking the performance of your website and its ranking on search engines, it is very important to make sure that it is being read by Google ‘s robots and that it is well indexed.This is necessary if you want to appear in search results and therefore generate visits. In Search Engine Journal, Noel Patel, co-founder of KISSmetrics, recently published 13 reasons that could be the … Read more…
The choice of targeted keywords for a website forms a major step during the implementation of an SEO strategy. To drive maximum traffic to a website during its launch, we try for example, to avoid overly competitive keywords and keywords with only a poor search volume. To start, you need to identify and select keywords related to the business sector of your website. It is necessary … Read more…
You’re currently on a free test of myposeo rank tracking solution or your offers has just expired and you would like to renew by taking advantage of news tools ? This article is here for you. It will allow you to choose your account and understand the vocabulary used for the constitution of our new online offers updated at the beginning of 2015.
Google is the most used search engine. As marketing manager you need to know that Google offers additional information that is sometimes ignored and available through special commands.
By typing advanced commands in the search engine, you can filter the results and get more precise answers on a keyword, or simply check your website indexation. These commands are important in helping you improve your ranking.
Nowadays, everyone is capable to make a search based on « keywords » in Google. Although these classic searches may enable you to find interesting results, it is also necessary to know special commands to be able to question the search engine better and that these could help you to improve your SEO.
Here is a list of 5 essential commands for Google.
We are happy to present an interview with Jérôme Moussay who deals with SEO for BlaBlaCar. If his name seems familiar, you may have seen him in the first edition of WeLoveSEO. We are grateful to Jérôme for taking the time to answer these questions.
Here you will learn more about the day to day life of Jérôme and find out about BlaBlaCar.