Duplicate content has raised questions for SEO experts for a long time. Is it the bête noire of SEO, to be avoided at all costs on pain of a site being removed from rankings altogether? What does Google really mean by duplicate content? By using information that has emerged over the last few years, including definitions provided by Google as well as tools and techniques, this article will provide you with greater insight into duplicate content.
The American giant Google is constantly testing and adding new features to its engine due to the increasing evolution of searches and machine learning. These developments sometimes completely modify the composition of the results page (SERP) and therefore the natural results position. Being first in SEO is not always synonymous of good visibility these day. This can be explained … Read more…
On 24 February, Google announced the block suppression of Adwords sponsored ads in the right column and, in parallel, the addition of one supplementary ad at the top, bringing the number of top premium ads to 4. The visibility of the organic ads being buried at the same time behind the “advertising” block.
In order to better understand the impact of the right Adwords block suppression on the composition of pages, two weeks ago we released a small SERP study on Google.fr.
Mobile is the first device connected to Internet. In 2014, Google wanted to improve the user experience of its engine for its mobile version.
Starting in July, Google began to feed its mobile search results by including additional descriptions and then it tested an icon to allow users to indicate the websites compatible with mobile.
Shortly after this test, it announced the arrival of the “Mobile-Friendly” label in the SERP and the mobile optimization as relevance criterion for its algorithm. After this, the search engine tested new features in its mobile results as a new interface (thumbnails in SERP, color to its Knowledge Graph). As of January 2015, Google started warning webmasters whose websites were not “Mobile-Friendly” and it was made official on its blog, that mobile compatibility as SEO criterion is executed in real time and page by page.
Tracking mobile ranking has become just as important as tracking the ranking on a desktop. In this article we will see various points to help you track your SEO mobile with myposeo.
Before tracking the performance of your website and its ranking on search engines, it is very important to make sure that it is being read by Google ‘s robots and that it is well indexed.This is necessary if you want to appear in search results and therefore generate visits. In Search Engine Journal, Noel Patel, co-founder of KISSmetrics, recently published 13 reasons that could be the … Read more…
Google is the most used search engine. As marketing manager you need to know that Google offers additional information that is sometimes ignored and available through special commands.
By typing advanced commands in the search engine, you can filter the results and get more precise answers on a keyword, or simply check your website indexation. These commands are important in helping you improve your ranking.
Nowadays, everyone is capable to make a search based on « keywords » in Google. Although these classic searches may enable you to find interesting results, it is also necessary to know special commands to be able to question the search engine better and that these could help you to improve your SEO.
Here is a list of 5 essential commands for Google.
For over four years now, myposeo tool is constantly evolving and try to meet up to your expectations. Today, you can track your ranks on 4 engines (Google, Yahoo!, Bing & Baidu) and over 300 extensions. We also take into consideration 36,000 french cities and expect to do the same in other countries. To go further, we just added mobile tracking.