Regardless of the size or type of your business, search engines are a crucial source of traffic. So, a solid search engine optimisation (SEO) strategy is a vital element of digital marketing.
Studies show that 44% of buyers begin their shopping process with an online search. Even if you are a brick-and-mortar shop, organic search traffic is fundamental. Half of mobile searchers actually visit a store within one day of their search.
However, just because a searcher lands on your site doesn’t mean they are going to make a purchase. In fact, up to 96% of organic search traffic won’t convert during their first visit to your site. This is to be expected, as most searches are categorized as informational in nature.
There is a way you can recapture those visitors after they’ve left your site, though. It’s called retargeting.