Carol-Ann, Author at Myposeo blog

Retargeting and SEO Working Together

06/02/201806/02/2018 by Carol-Ann

Regardless of the size or type of your business, search engines are a crucial source of traffic. So, a solid search engine optimisation (SEO) strategy is a vital element of digital marketing.

Studies show that 44% of buyers begin their shopping process with an online search. Even if you are a brick-and-mortar shop, organic search traffic is fundamental. Half of mobile searchers actually visit a store within one day of their search.

However, just because a searcher lands on your site doesn’t mean they are going to make a purchase. In fact, up to 96% of organic search traffic won’t convert during their first visit to your site. This is to be expected, as most searches are categorized as informational in nature.

There is a way you can recapture those visitors after they’ve left your site, though. It’s called retargeting.

Myposeo: the first French SEO tool to offer a Google Data Studio connector

16/11/201726/04/2020 by Carol-Ann

The Myposeo platform is constantly being improved to better facilitate visibility tracking on search engines. A few months ago, we launched new versions of the paltform, which were more suitable for the market. Since then, we wanted to adapt our platform to better incorporate the integration of external tools with the Myposeo platform to allow more comprehensive dashboard creation, used by many advertisers or consultancy agencies. This will help our users cross-reference data easily in one interface!

We are extremely pleased to announce that we have set up a native Google Data Studio connector. Myposeo has now become the first and only French tool with this feature.

Myposeo new SEO packages and tools launch

04/10/201719/12/2017 by Carol-Ann

In its 7 years of existence, Myposeo has faced many challenges. This year, along with our strategic partnership with the Webedia group, we have also launched a redesigned site dedicated to technical, graphical and functional developments to showcase our services on offer.

We are delighted to have grown enough to (finally!) reveal all the developments from our R&D lab which we have been waiting eagerly to present to you. Here goes!

Understanding, avoiding and correcting duplicate content

21/09/201725/10/2018 by Carol-Ann

Duplicate content has raised questions for SEO experts for a long time. Is it the bête noire of SEO, to be avoided at all costs on pain of a site being removed from rankings altogether? What does Google really mean by duplicate content? By using information that has emerged over the last few years, including definitions provided by Google as well as tools and techniques, this article will provide you with greater insight into duplicate content.

Myposeo partners with Webedia and consolidates its offer for brands

21/03/201706/10/2017 by Carol-Ann

After several months of discussions, we are very pleased today to announce that Webedia, the French company headed by Cédric Siré, joined Myposeo in late February. Webedia is thus a privileged partner for the construction of its Webedia Technologies division, while we have the opportunity to work with a large group with lots of intricacies that will help evolve our tools very quickly and allow us to market new offers for brands.

Myposeo news: Keywords suggest tool & detailed SEO tracking

01/12/2016 by Carol-Ann

Last week, we unveiled the new face Myposeso solution, as well as its new identity, Myposeso Pro.

As we’ve already discussed, this update also involves new features. Today, we’re prepared to reveal detailed SEO tracking and our keyword suggestion tool.

Here’s a short overview of these two highly anticipated major features.

Myposeo unveils its new identity and new features

25/11/201625/10/2018 by Carol-Ann

Myposeo has now been developing on the analysis tool, natural reference tracking and sponsored links markets for more than 6 years. From a start-up of 4 people, we have grown to 10, constantly innovating to offer unique functions and tools that are more and more interesting. Our first SEO tool integrating Google Analytics came in 2010, and our first tool for analysing the French market in 2012 with SEMvisu (it’s been 4 years!). We’ve come a long way, to the point where we now serve 2,000 users.

Today, we’re turning a new page, and we are very proud and pleased to unveil to you the new face of the Myposeo tool and company, as well as its new identity to support our growth and ambitions. Welcome to Myposeo Pro!

Pixel Ranking, why it is essential?

22/04/201610/02/2020 by Carol-Ann

The American giant Google is constantly testing and adding new features to its engine due to the increasing evolution of searches and machine learning. These developments sometimes completely modify the composition of the results page (SERP) and therefore the natural results position. Being first in SEO is not always synonymous of good visibility these day. This can be explained … Read more…

Important myposeo reports updates

07/04/201607/04/2016 by Carol-Ann

On Tuesday 5th April, we completed an important update of the myposeo “reports” tool which, just to remind you, is included with all the premium accounts regardless of the tool used.

A brief overview of this long-awaited news.

Study on the suppression of right block Adwords

21/03/201625/10/2018 by Carol-Ann

On 24 February, Google announced the block suppression of Adwords sponsored ads in the right column and, in parallel, the addition of one supplementary ad at the top, bringing the number of top premium ads to 4. The visibility of the organic ads being buried at the same time behind the “advertising” block.

In order to better understand the impact of the right Adwords block suppression on the composition of pages, two weeks ago we released a small SERP study on Google.fr.