SEM & search engines

5 SEO Trends to Keep Track of in 2021

5 SEO Trends to Keep Track of in 2021

As we move into 2021, there’s no denying the impact of SEO on content marketing and organic traffic generation. Whether you work as an indie blogger or an e-commerce administrator, SEO can make or break your website’s performance. According to Smart Insights, 81% of customers search for products or services through global search engines, with Google holding a 93.87% search engine market share.

Likewise, data by Impact BND indicates that 61% of marketers place SEO improvement over any other inbound marketing and organic traffic strategy in 2020. This indicates that SEO is still the predominant optimization strategy for businesses across the world, which is why we are here today to discuss it. Let’s take a closer look at some of the SEO trends you should keep track of in 2021 and the results of doing so.

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A look back at the year 2020 from Google & Myposeo

annee 2020

The year 2020 is coming to an end and we feel like saying FINALLY! 2020 has not been a restful one and we can’t wait for 2021, for fresh new start.

As you can well imagine, the main topic searched on Google search engine was around the health crisis caused by COVID-19 (coronavirus). However, despite this global pandemic, Google has not stopped working on its algorithm.

For our part, we have continued to offer you new functionalities in order to always meet your needs as best as possible.

In this article we have listed the major changes that the Mountain View firm has made this year, as well as what’s new at Myposeo.

Happy reading!

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Local SEO Marketing: Why Local URLs are Critical to Local Success

Author: Alina Burakova Own a website and want to boost its rankings? Well, you can do that and more with the help of local URLs! When it comes to driving conversion and ranking, localised URLs are super important. Several people use search engines to find local businesses. Local URLs help with increasing your presence locally … Read more…

 

Translate or Localise?: Which is the Best Way to Internationalise your Content?

Content localisation, also referred to as regionalisation, is the adaptation of content or a product to a local market and culture embodied in a language. Content Localisation not only means translating content to the language of your target audiences, but also understanding their unique interests, and mannerisms to best target content. How to Localise your … Read more…

 

Myposeo Study: The State of Paid Search during COVID-19

Since the government-imposed lockdowns were put in place to avoid the spread of COVID-19, companies have been forced to adapt or completely rethink strategies. Advertisers have consequently had to reduce their paid advertising efforts and spend on Google Ads. Myposeo’s new tool allowed us to analyse the search engine results pages (SERPs) on multiple search … Read more…