About May Madan

Marketing Assistant UK @myposeo

Local SEO Marketing: Why Local URLs are Critical to Local Success

Author: Alina Burakova Own a website and want to boost its rankings? Well, you can do that and more with the help of local URLs! When it comes to driving conversion and ranking, localised URLs are super important. Several people use search engines to find local businesses. Local URLs help with increasing your presence locally … Read more…

 

Translate or Localise?: Which is the Best Way to Internationalise your Content?

Content localisation, also referred to as regionalisation, is the adaptation of content or a product to a local market and culture embodied in a language. Content Localisation not only means translating content to the language of your target audiences, but also understanding their unique interests, and mannerisms to best target content. How to Localise your … Read more…

 

Myposeo Study: The State of Paid Search during COVID-19

Since the government-imposed lockdowns were put in place to avoid the spread of COVID-19, companies have been forced to adapt or completely rethink strategies. Advertisers have consequently had to reduce their paid advertising efforts and spend on Google Ads. Myposeo’s new tool allowed us to analyse the search engine results pages (SERPs) on multiple search … Read more…

 

How to Use Key Metrics to Analyse Digital Marketing Success

Author: Helene Cue

Introduction

It’s very tempting to start employing in-trend digital marketing techniques that guarantee success. However, in order to remain in control of your marketing efforts, you have to keep track of the metrics to actually make sure a campaign is successful as it seems. If you do not measure your marketing campaigns, you will never know what is working and what is not.

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Myposeo at BrightonSEO!

Guess who’s going back to Brighton!

After two successful rounds at BrightonSEO in April and September 2019, Myposeo will be back in Brighton this April, bigger and better!

Come meet us at our stand and find out more about the Myposeo platform and its different modules and unique features that will give you the best result on your search engine ranking.

As a sponsor, we are pleased to offer you the chance to win a free ticket!

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What is Pixel Ranking? Myposeo’s New SEO Ranking KPI

Summary:
Pixel Ranking refers to the number of pixels between a site’s ranking on the result’s page, and the top of the page. The higher your Pixel Ranking, the less visibile your site is from the top of the page. Being visibile immediately on the results page has a significant impact on click thru rates – the more visible you are, the more likely users are to click thru to your site and meet your business goals.

What is the Value of Pixel Ranking?
By knowing how far down you are on the results page and which SERP Features (Images, Videos, Top Stories, Featured Snippets etc.) are triggered by your keywords, you can adapt the format of your SEO content to ensure your site ranks in those blocks. Ranking in Universal Search often times means a site is ranking above the fold, and hence you get the best online visibility.

Source: Myposeo

You’ve all heard about Google’s Pixel 4 smartphone and DXOMark rankings, but have you heard of a Pixel Ranking? …No? Well, it’s not the latest Google Pixel Smartphone, it’s a metric to help you fully understand your TRUE organic ranking on the Search Engine Results Page. 

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