SEO News Weekly Recap

Bing had a hectic week from expanding its visual search options to introducing new Bingbots to streamline SEO, that gave Instagram competition with their new features to remove influencers’ posts advertising harmful products. Yandex appeared to have an algorithm update this week and you can read all about it below!   

 

Hacking Cyber Monday

Since Black Friday isn’t enough, the e-commerce community brings to you, Cyber Monday! Legend has it that the term was coined back in 2005, when the Monday after Thanksgiving was recorded as ‘’one of the biggest online shopping day of the year’’. Cyber Monday has the highest conversion rates over the 5-day Thanksgiving holiday period … Read more…

 

5 Common Landing Page Mistakes You Need to Avoid

Landing-Page-Mistakes

There are tons of marketing channels that can be used to drive conversions, and digital marketers are eternally debating which platform is the most effective. Between Search Engine Optimisation (SEO), retargeting, paid search, content marketing and display advertising, there’s one thing they all have in common: the landing page. Even though the Landing Page is … Read more…

 

Study on the suppression of right block Adwords

adwords-right

On 24 February, Google announced the block suppression of Adwords sponsored ads in the right column and, in parallel, the addition of one supplementary ad at the top, bringing the number of top premium ads to 4. The visibility of the organic ads being buried at the same time behind the “advertising” block. In order to better understand the … Read more…

 

How do you choose the right SEO keywords?

The choice of targeted keywords for a website forms a major step during the implementation of an SEO strategy. To drive maximum traffic to a website during its launch, we try for example, to avoid overly competitive keywords and keywords with only a poor search volume. To start, you need to identify and select keywords related to the business sector of your website. It is necessary … Read more…