As we move into 2021, there’s no denying the impact of SEO on content marketing and organic traffic generation. Whether you work as an indie blogger or an e-commerce administrator, SEO can make or break your website’s performance. According to Smart Insights, 81% of customers search for products or services through global search engines, with … Read more…
Digital marketing is a powerful tool. It can boost brand awareness, increase sales, and build a strong community. However, all of this doesn’t come easy. It requires a lot of dedication, planning, and perfect execution. Even an experienced marketer might be unaware of some marketing secrets that can make or break the deal.
Today, you can hardly find a business that doesn’t have a website. Businesses often use their sites as a marketing tool to increase traffic. Besides, having a website allows a business to take advantage of a considerable conversion rate. Reportedly, the global website conversion rate is 4.31% on average, which is as much as the … Read more…
There are three core ways to optimise SEO content strategies by analysing the SERP environment. You have to analyse the Featured Snippets results, People Also Ask section and of course, pay attention to the competitors listed above you on the SERP as well as those triggering Featured Snippet and PAA results.
Author: Alina Burakova Own a website and want to boost its rankings? Well, you can do that and more with the help of local URLs! When it comes to driving conversion and ranking, localised URLs are super important. Several people use search engines to find local businesses. Local URLs help with increasing your presence locally … Read more…
Summary:One of the key elements of a good SEO strategy is a good content strategy. By following these 12 tips to ensure your content is optimised well:
Author: Marie Barnes SEO is not dead. It never will be! Not as long as Google exists and we perceive information visually. Not through a chip built in our brains however, no matter how much Elon Musk would like that. For this reason, the question of how to choose keywords for SEO still stands. So, … Read more…
Author: Helene Cue Whether you operate as a self-employed individual with an ecommerce platform or work as a small team of like-minded individuals, optimising your website for online visibility and lead generation is of utmost importance. With the ever-expanding competition and an increased emphasis on personalised customer’s journey, simply putting your brand on the market … Read more…
Author: Helene Cue Introduction It’s very tempting to start employing in-trend digital marketing techniques that guarantee success. However, in order to remain in control of your marketing efforts, you have to keep track of the metrics to actually make sure a campaign is successful as it seems. If you do not measure your marketing campaigns, … Read more…
Welcome to the Roaring ’20’s Old Sport! To kick-start the New Year, we have yet another “Predictions for 2020” article waiting for you. But don’t worry, ours is unlike any other one you’ve probably read and that’s because we rounded up some SEO experts to give you the best advice and their predictions as experts … Read more…