On 24 February, Google announced the block suppression of Adwords sponsored ads in the right column and, in parallel, the addition of one supplementary ad at the top, bringing the number of top premium ads to 4. The visibility of the organic ads being buried at the same time behind the “advertising” block.
In order to better understand the impact of the right Adwords block suppression on the composition of pages, two weeks ago we released a small SERP study on Google.fr.
Saint-Gobain, world leader in substainable habitat, designs, manufactures and distributes building materials. Last year, the company celebrated its 350th anniversary. On this occasion, Johan Allard, E-marketing and Analytics project manager of this group, has kindly agreed to answer our question so we can share his experience.
In September we interviewed Jérome Moussay, SEO manager of BlaBlaCar. Now we are happy to present an interview with Valentina Valceanu who deals with SEO for ViaMichelin. Valentina Valceanu kindly agreed to give us a short interview for the myposeo blog. The opportunity to lear more about the Michelin Travel Partner company and share the daily life of an SEO expert. Hello Valentina, can you introduce … Read more…
The Google algorithm takes into account the links made from external websites to your website (backlinks) to advance your web pages in the results of its search engine. It is important to know and “optimise” the links pointing to your website or blog. Although the Google commande “link:www.nameofmysite.com” provides an initial list of beneficiary websites connections, it is limited. Netlinking (the creation of … Read more…
Technical optimisation of a website is your SEO’s first lever. Google will read the content of your pages with its robot and it is important to let it know the main things you want it to take into account (titles, descriptions, links, etc.) but also that all of this is accessible simply and quickly.