Retargeting and SEO Working Together

Regardless of the size or type of your business, search engines are a crucial source of traffic. So, a solid search engine optimisation (SEO) strategy is a vital element of digital marketing.

Studies show that 44% of buyers begin their shopping process with an online search. Even if you are a brick-and-mortar shop, organic search traffic is fundamental. Half of mobile searchers actually visit a store within one day of their search.

However, just because a searcher lands on your site doesn’t mean they are going to make a purchase. In fact, up to 96% of organic search traffic won’t convert during their first visit to your site. This is to be expected, as most searches are categorized as informational in nature.

There is a way you can recapture those visitors after they’ve left your site, though. It’s called retargeting.

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5 Common Landing Page Mistakes You Need to Avoid


There are tons of marketing channels that can be used to drive conversions, and digital marketers are eternally debating which platform is the most effective.

Between Search Engine Optimization (SEO), retargeting, paid search, content marketing and display advertising, there’s one thing they all have in common: the landing page.

Even though the Landing Page is an undisputed cornerstone of digital marketing, it is often overlooked and under-optimized. This is obviously a huge mistake because most marketers are relying on that landing page to cinch the sale.

In this article, we will highlight the top mistakes businesses make when creating their landing pages so you can avoid suffering the same fate.

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Pixel Ranking, why it is essential?


The American giant Google is constantly testing and adding new features to its engine due to the increasing evolution of searches and machine learning. These developments sometimes completely modify the composition of the results page (SERP) and therefore the natural results position. Being first in SEO is not always synonymous of good visibility these day. This can be explained … Read more…


How do you choose the right SEO keywords?


The choice of targeted keywords for a website forms a major step during the implementation of an SEO strategy. To drive maximum traffic to a website during its launch, we try for example, to avoid overly competitive keywords and keywords with only a poor search volume. To start, you need to identify and select keywords related to the business sector of your website. It is necessary … Read more…