Retargeting and SEO Working Together


Regardless of the size or type of your business, search engines are a crucial source of traffic. So, a solid search engine optimisation (SEO) strategy is a vital element of digital marketing.

Studies show that 44% of buyers begin their shopping process with an online search. Even if you are a brick-and-mortar shop, organic search traffic is fundamental. Half of mobile searchers actually visit a store within one day of their search.

However, just because a searcher lands on your site doesn’t mean they are going to make a purchase. In fact, up to 96% of organic search traffic won’t convert during their first visit to your site. This is to be expected, as most searches are categorized as informational in nature.

There is a way you can recapture those visitors after they’ve left your site, though. It’s called retargeting.

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5 Common Landing Page Mistakes You Need to Avoid


There are tons of marketing channels that can be used to drive conversions, and digital marketers are eternally debating which platform is the most effective.

Between Search Engine Optimization (SEO), retargeting, paid search, content marketing and display advertising, there’s one thing they all have in common: the landing page.

Even though the Landing Page is an undisputed cornerstone of digital marketing, it is often overlooked and under-optimized. This is obviously a huge mistake because most marketers are relying on that landing page to cinch the sale.

In this article, we will highlight the top mistakes businesses make when creating their landing pages so you can avoid suffering the same fate.

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Myposeo: the first French SEO tool to offer a Google Data Studio connector


The Myposeo tool is constantly being improved in order to facilitate the task of tracking visibility on search engines. A few months ago, we launched new versions, which were more suitable for the market, and since then we have wanted to adapt our product to external tools allowing the creation of dashboards, which are used by many advertisers or consultancy agencies.

We are extremely pleased and proud to announce that we have set up a native Google Data Studio connector. Myposeo has now become the first and only French tool to have this function.

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Myposeo new SEO packages and tools launch


In its 7 years of existence, Myposeo has faced many challenges. This year, along with our strategic partnership with the Webedia group, we have also launched a redesigned site dedicated to technical, graphical and functional developments to showcase our services on offer.

We are delighted to have grown enough to (finally!) reveal all the developments from our R&D lab which we have been waiting eagerly to present to you. Here goes!

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Understanding, avoiding and correcting duplicate content


Duplicate content has raised questions for SEO experts for a long time. Is it the bête noire of SEO, to be avoided at all costs on pain of a site being removed from rankings altogether? What does Google really mean by duplicate content? By using information that has emerged over the last few years, including definitions provided by Google as well as tools and techniques, this article will provide you with greater insight into duplicate content.

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Myposeo partners with Webedia and consolidates its offer for brands


After several months of discussions, we are very pleased today to announce that Webedia, the French company headed by Cédric Siré, joined Myposeo in late February. Webedia is thus a privileged partner for the construction of its Webedia Technologies division, while we have the opportunity to work with a large group with lots of intricacies that will help evolve our tools very quickly and allow us to market new offers for brands.

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Myposeo news: Keywords suggest tool & detailed SEO tracking


Last week, we unveiled the new face Myposeso solution, as well as its new identity, Myposeso Pro.

As we’ve already discussed, this update also involves new features. Today, we’re prepared to reveal detailed SEO tracking and our keyword suggestion tool.

Here’s a short overview of these two highly anticipated major features.

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Myposeo unveils its new identity and new features


Myposeo has now been developing on the analysis tool, natural reference tracking and sponsored links markets for more than 6 years. From a start-up of 4 people, we have grown to 10, constantly innovating to offer unique functions and tools that are more and more interesting. Our first SEO tool integrating Google Analytics came in 2010, and our first tool for analysing the French market in 2012 with SEMvisu (it’s been 4 years!). We’ve come a long way, to the point where we now serve 2,000 users.

Today, we’re turning a new page, and we are very proud and pleased to unveil to you the new face of the Myposeo tool and company, as well as its new identity to support our growth and ambitions. Welcome to Myposeo Pro!

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Pixel Ranking, why it is essential?


  The American giant Google is constantly testing and adding new features to its engine due to the increasing evolution of searches and machine learning. These developments sometimes completely modify the composition of the results page (SERP) and therefore the natural results position. Being first in SEO is not always synonymous of good visibility these day. This can be … Read more…