SEO News Weekly Recap

Left all the Halloween shopping to the last minute and couldn’t keep up with SEO news? Myposeo has a ‘treat’ for you! Here are some key highlights from this week’s SEO news.

News #1: Google releases it’s latest Search Algorithm, BERT

Image of Google’s ‘G’ with an arrow pointing upward to indicate increase in rankings. Underneath the G and arrow, the words ‘BERT” and ‘Google’s Latest Algorithm Update’ are written.
Source: Reginald Chan

This week, Google will be rolled out their new, and biggest change to its search system since RankBrain

BERT will be the new search language that will help better understands the nuances and context of words in the English language, to better match search queries with more accurate results. It will soon roll out in other languages as well.

What does this mean for RankBrain?

BERT does not replace RankBrain. In fact, it is more of an additional feature to enhance analyses on search queries and content, that will better rank more relevant sites to match a user’s search query or website content.

Not only is the release of BERT on of the biggest leap forward in the past 5 years of Search, but since its release, it has also already impacted around 10% of queries. It is advised to check your search traffic next week to understand how your website may or may not have been impacted by this update.

Unfortunately, SEO’s cannot optimise for BERT just yet, so don’t fall for those pesky internet bloggers telling you how to optimise your site for BERT.

Find out all you need to know about the new BERT update here.

Source: Search Engine Land

News #2: Facebook and Instagram to Start Labelling ‘Fake News’

Facebook will now partner with multiple news and media experts as well as use third-party technology and its own machine learning to detect and fact-check fake news on its platform. 

Facebook will actively impose advertising restrictions to avoid the spread of misinformation, more popularly known as ‘Fake News’.

Facebook announced the launch of Facebook News – its News tab as a way to partner with over 200 news legitimate news organisations that will also allow Facebook to monitor content being shared by publishers and ensure its integrity standards are being followed.

Image of two iPhones against the brand colours of Facebook (Blue) and Instagra (Pink, purle and blue) showing a user publishing a post with fake news. The post is hidden behind a gray covering on the screen with the words False Information, Checked by Independent Fact Checkers, See Why and See Photo on Facebook. The Instagram screen shows the same, with the words ‘False Information, This post has been reviewed by independent fact checkers, See Why and See Post below it’
Image Source: Facebook

The overt display of labels as indicated in the image above will allow Facebook and Instagram users to decide for themselves what content they want to read and share.

For marketers, it is important to ensure that your company is in a position to combat threats of the spread of fake news to protect their brand image and this new feature is a good place to start and help marketers mitigate condemning rumours that spread online.

Source: Impact

News #3: Parse.ly to Solve Content Marketing Challenges

Parse.ly, a content marketing and analytics provider rolled out Parse.ly Conversions that will help marketers solve their content marketing issues through detailed conversion reports.

Users can select various attribution models to understand which content converts the most readers and which contributes to conversions and how.

Conversions report lead capture image of parse.ly’s solution. Bar graph showing how many visitors were converted (28) and on which day of the week the conversions occurred.
Image Source: Parse.ly

Determining and attributing good content to conversions has been a long-standing issue for marketers and Parse.ly’s report can be the solution all content marketers have been looking for.

Source: Search Engine Land

News #4: Google Now Allows Anyone to Register a .New Domain

Illustrateion of a man cooking with batter on his arms as he works on a laptop in the kitchen showing the Google Security sign on the screen
Image Source: Search Engine Journal

When Google launched the .new extension, it was originally to be used as shortcuts for its own services like to create a Google document you could simply go to .doc.

The search engine giant has now opened access to their .new domain and made it available to anyone with a website who can use this to create custom shortcuts for their offerings.

Registrations of these .new domains are available for a limited time to trademark by owners, from December 2nd, 2019 to January 14th, 2020. Get it while you can!

Source: Search Engine Journal

May Madan

Marketing Assistant UK @myposeo SEO nerd

 
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