HubSpot brought topic clusters into the collective consciousness of digital marketers in 2017 and over the past few years they have become an essential element of search engine optimization strategies across the web. In short, a topic cluster is an intelligent website architecture that allows content to be interconnected and keyword usage to be optimized. This ensures that your content strategy is operating at its most effective, and your sites traffic is boosted.
Month: September 2020
11 Content Secrets Every Marketer Needs to Know
Digital marketing is a powerful tool. It can boost brand awareness, increase sales, and build a strong community. However, all of this doesn’t come easy. It requires a lot of dedication, planning, and perfect execution. Even an experienced marketer might be unaware of some marketing secrets that can make or break the deal.
An Ultimate Guide to Write an SEO-Optimized Copy
Today, you can hardly find a business that doesn’t have a website.
Businesses often use their sites as a marketing tool to increase traffic. Besides, having a website allows a business to take advantage of a considerable conversion rate. Reportedly, the global website conversion rate is 4.31% on average, which is as much as the majority of social media platforms can deliver.
But despite the fact that websites have a huge conversion potential, most of them still fail.