"At ViaMichelin, we have been strongly impacted by the progression of Google’s own results on verticals such as Maps, Hotels, road traffic and directions. Services such as Google Maps or Google Hotel Finder were systematically highlighted above the “classic” organic results. More recently, FAQ or “People Also Ask” blocks have also been added to Google’s results pages and have been inserted into the organic results. Therefore, a first SEO position no longer has the same value as before and after these changes. By simply studying our ranking, we would not have been able to understand the fluctuation in traffic we experienced, and we would probably wouldn’t of been able to act. MYPOSEO’s Pixel Ranking reports allowed us to understand in detail what the direct impact on our visibility was and to make informed decisions to regain SEO traffic."