KPI: Pixel Ranking

Myposeo’s Pixel Ranking

What is Pixel Ranking?

Pixel Ranking or your physical position is a key performance indicator formulated by Myposeo to give you a clear and comprehensive understanding of your true organic ranking on the Search Engine Results Pages (SERP).

A Pixel Ranking refers to the distance (in terms of number of pixels) between your ranking on the results page and the top of the page. The goal is to have a low Pixel ranking i.e. minimum distance between the top of the page and the position of your site to be visible above the fold and therefore visible to users without needing to scroll.

How do I read my Pixel Ranking in Myposeo?

It is an imaginary line that divides the screen and after which, a user must scroll to find the rest of the content on the results page.The fold is the first 800 pixels of the screen on desktop and the first 800 pixels of the screen on mobile

For this reason, on desktop it is best to have a Pixel Ranking of less than 800 pixels, and less than 800 pixels on mobile as this ensures that your site has good online visibility and doesn’t need users to scroll to be found. This also means that the chance of losing customers to domains that rank higher than you is reduced greatly.

the-fold
thefold

An Example of being visible Above the Fold

Let’s look at the example search query of “jameson whiskey drinks recipes”.

The Jameson Whiskey website organically ranks in position 1 with a Pixel Rank of 599 and hence is above the fold and is visible in this first-look without needing to scroll.

above-the-fold

Reading it in Myposeo

myposeo-pixel-ranking

An Example of being visible Below the Fold

Let’s look at the example search query of “jameson whiskey gifts“.

The website organically ranks in position 1 with a Pixel Rank of 915 and hence is below the fold. This means that Jameson Whiskey is not visible when users first look at the results page, and to find it, they must scroll down. This can cause Jameson Whiskey to lose their customers to other domains ranking above them, above the fold.

below-the-fold

Reading it in Myposeo

pixel-ranking-myposeo

Still didn’t get it? Here’s some video to help you out!

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