The indicator that will help you understand your real organic position in the SERPs
Pixel Ranking or your physical position is a key performance indicator formulated by Myposeo to give you a clear and comprehensive understanding of your true organic ranking on the Search Engine Results Pages (SERP).
A Pixel Ranking refers to the distance (in terms of number of pixels) between your ranking on the results page and the top of the page. The goal is to have a low Pixel ranking i.e. minimum distance between the top of the page and the position of your site to be visible above the fold and therefore visible to users without needing to scroll.
It is an imaginary line that divides the screen and after which, a user must scroll to find the rest of the content on the results page. The fold is the first 800 pixels of the screen on desktop and the first 800 pixels of the screen on mobile
The Jameson Whiskey website organically ranks in position 1 with a Pixel Rank of 172 and hence is above the fold and is visible in this first-look without needing to scroll.
The website organically ranks in position 1 with a Pixel Rank of 860 and hence is below the fold. This means that Jameson Whiskey is not visible when users first look at the results page, and to find it, they must scroll down. This can cause Jameson Whiskey to lose their customers to other domains ranking above them, above the fold.