In this case, we will be highlighting the synergy between SEO and SEA (PPC) in search results pages. We will see, step by step, how Myposeo Insights can increase your performance and maximise your ROI by combining data collected using the two methods.
The presence in search engines can be done in many ways: organic results, images, videos, and AdWords ads! A site can thus be displayed on several levers. Visibility is all the more important, but for what performance? AdWords purchases are sometimes complementary to SEO, but we can imagine common positioning strategies. We will see how to measure visibility and cross-reference the data between SEO and AdWords in the results pages. Translated with www.DeepL.com/Translator (free version)
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