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There are tons of marketing channels that can be used to drive conversions, and digital marketers are eternally debating which platform is the most effective.
Between Search Engine Optimisation (SEO), retargeting, paid search, content marketing and display advertising, there’s one thing they all have in common: the landing page.
Even though the Landing Page is an undisputed cornerstone of digital marketing, it is often overlooked and under-optimised. This is obviously a huge mistake because most marketers are relying on that landing page to cinch the sale.
In this article, we will highlight the top mistakes businesses make when creating their landing pages so you can avoid suffering the same fate.