Google is the most used search engine. As marketing manager you need to know that Google offers additional information that is sometimes ignored and available through special commands.
By typing advanced commands in the search engine, you can filter the results and get more precise answers on a keyword, or simply check your website indexation. These commands are important in helping you improve your ranking.
Nowadays, everyone is capable to make a search based on « keywords » in Google. Although these classic searches may enable you to find interesting results, it is also necessary to know special commands to be able to question the search engine better and that these could help you to improve your SEO.
Here is a list of 5 essential commands for Google.