Market studies and searches
Analyze users’ searches in order to produce content that is appropriate in both content and form.
Know the searches and needs of internet users
- Quantify users’ search on a sector of activity
- Identify possible research trends, such as a seasonal phenomenon
Identify market themes
- Combine search intentions by theme
- Measuring the potential SEO traffic
Identify all actors on themes
- Identify the market leaders and group them by typology of actors (pure-player / editorial sites / blogs)
- Evaluate the difficulty of a brand to position itself against competitors
Analyze the content types of top sites
- Identify good competitor writing practices and capture the amount of content to be produced
- Identification of semantic fields around different subjects
How are our studies carried out?
Myposeo is a powerful tool that allows you to carry out complete market studies for SEO and PPC campaign thanks to its many features.
Collection of keywords
We choose a volume of keywords on which to conduct our study.
Analysis of search results
All the SERP’s SEO and paid results are then analysed.
Calculation of statistics
Data recovery allows us to calculate different ranking indicators in order to better measure the performance of the sites present.
Comments and explanations
We comment and explain the results of each study.
How to use market study?
Find topics for content writing
Build a data-driven tree structure
Accompany the UX of the pages
Help define the formats and frequency of content to be produced
Gauge the quantity and quality of content to be produced in order to be visible on a market.