Market Studies and Searches
Objectives of Market Studies
Analyse user research to produce appropriate content and in the format.
Discover the Searches and Needs of Users
- Quantify users search on a particular activity
- Identify potential research trends, such as seasonality
Identify Market Themes
- Group search intentions by theme
- Measure potential SEO traffic
Identify all Players based on Themes
- Identify market leaders and group them by type (pure-player / editorial sites / blogs)
- Evaluate the level of difficulty for a brand to position itself against competitors
Analyse Top Websites’ Type of Content
- Identify good writing practices adopted by competitors and understand the amount of content to be produced
- Identify semantic fields on different topics
How are Market Studies carried out?
Myposeo is a powerful tool that allows you to carry out complete market study for SEO and PPC campaign as a result of its many features.
We choose a large number of keywords upon which to conduct your study.
Search Results Analysis
All SEO and Paid results on the SERPs are analysed.
Calculation of Statistics
The data collection allows us to calculate different ranking indicators to better measure the performance of websites present on the SERPs.
We leave comment to explain the results of each market study to ensure you understand your data results.
How to Use Market Studies?
Find topics to create content
Build data-driven tree structures
Understand the UX on Pages
Define the format and frequency of content produced
Understand the quantity and quality of content to be produced to ensure market visibility.