Market studies and researches
Objectives of the studies
Analyze users’ searches in order to produce content adapted to both content and form.
Know the searches and needs of internet users
- Quantify users’ search on a sector of activity
- Identify possible research trends, such as a seasonal phenomenon
Identify market themes
- Combine research intentions by theme
- Measuring the potential traffic of SEO
Identify all actors on themes
- Identify the market leaders and group them by typology of actors (pure-player / editorial sites / blogs)
- Evaluate the difficulty of a brand to position itself against competitors
Analyze the content types of top sites
- Identify good competitor writing practices and capture the amount of content to be produced
- Identification of semantic fields around different subjects
How are our studies realized?
Myposeo is a powerful tool through its many features to achieve complete market studies for SEO and PPC campaign.
We choose a volume of keywords on which we make our study.
Search results analysis
Then all the organics and paying results of the SERP are analyzed.
Calculation of statistics
Data recovery allows us to calculate various indicators of ranking in order to measure the performance of the present websites.
Comments and explanations
We comment and explain the results of each study.
How to use market study?
Find topics for writing content
Build an arborescence piloted by the data
Accompany the UX pages
Help define the formats and frequency of content to be produced
Gauge the quantity and quality of content to be produced to be visible on a market.