Adwords Audit: Audit configuration and analysis of competing ads

Adwords Audit: Audit configuration and analysis of competing ads

Introduction

Adwords or SEA tool allows you to display a competitive cartography of your keywords. Two concepts are to be considered when you are using this tool:

  • Audit is done from a list of keywords you have chosen
  • You define according to your need the period over which the audit has to be made.

At the end of an audit, many information are collected:

– Globally

  • Complet list of competitors detected
  • Competitors’ attendance rate in SERPs
  • Evolution of competitors number during the audit period
  • Distribution of physical ranking ads

By competitors : report of the activity during the audit including:

  • keywords average position
  • attendance rate
  • number of keywords detected from the initial
  • estimating budget

And detail of all keywords (position, attendance rate, volume, CPC, estimated traffic), of all ads (content, position, attendance rate). We will focus in this use case of SEA Audit on how to recover from keywords, competitors Adwords ads in order to analyze the form, content and performance. Go to your myposeo admin area.

Adwords Audit configuration

1. Click on SEA Audit on the left menu

audit-sea

2. Click on Add campaign

audit_sea1

3. Name your audit

4. Click on the adgroups & keywords button

audit_sea2

5. Name your group of keywords

6. Choose the search engine

7. City when it is a local Audit

8. Type of devices, Desktop / Mobile

9. Add your Keywords

10. Click on Add

audit_sea3

Once you have created your adgroup, you can add a new group by clicking on “add an other adgroup”. Note that it is possible to add or delete keywords of your groups by the added window of keywords. Your keywords finalized, you can go to the next step.

audit_sea4

11. click on Checking frequency

12. Specify a start date and finish date to your audit

13. Click on “launch campaign” to launch your Adwords audit

audit_sea5

Once your SEA audit launched, you are redirected to the audit list of your account.

 

Analyze the Adwords ads of the competition  with the SEA audit

Your audit has been completed:

1. Click on the name of your audit

Capture-d’écran-2015-03-24-à-10.39.11

You will see a graphical synthesis and a list containing all competitors positioned on the keywords referents of your audit, detected by our tool.

2. Click on the competitor domain that you want to analyze the Google Adwords ads

audit_sea7 (1)

3. Click on the “Ads” tab

audit_sea8

This page posts all competitors Adwords ads that our engine found during the audit period.

audit_sea10

By default, the tool posts all ads found. You have the possibility to sort ads according to a keyword or by group of keywords to post only matching ads. You can also classify those by performances (position, attendance rate…).

Capture-d’écran-2015-03-30-à-18.30.04
Capture-d’écran-2015-03-30-à-18.27.34

 Mention Légales - CGU - Plan du site | Privacy PoliciesTerm Of Use Sitemap

© 2010 - 2016 myposeo - made in France

Log in with your credentials

Forgot your details?