SEA Tracking: Find and add competitors to Adwords tracking campaign
SEA tracking tool allows you to monitor in real time your PPC campaign.It also allows you to spot your key competitors, and add them to your tracking campaign. You can monitor and compare performances with regard to yours.
1. Create a campaign in the SEA tracking tool by adding your keywords
2. Click on the “Competitors” tab
You can be aware of competitors who are classed by number of common keywords with yours.
To compare your progress, you can add competitors to your tracking campaign.
3. Click on the “Add competitor” tab
4. Add your competitors by using the arrows
In this way, the tool monitor your campaign and also those of your competitors. You can compare your performances on keywords, ads, groups of keywords, number of landing pages.