Netlinking (the creation of links from one website to another) is part of SEO optimisation strategy but it can be difficult to learn and use. We now offer a list of tools to add to your favorites so you can find, monitor, track and manage your backlinks, enabling you to understand this lever better.
Know and analyse its backlinks
Majestic SEO is a complete online tool dedicated to backlinks analysis and monitoring. By entering a domain name, URL or keywords, a set of data appears to understand the relevance and distribution of links that point to your website, as well as websites recommending you.
Majestic SEO enables you to:
- identify the number of links that redirect to your website
- know the number of “referent” domain recommending your website
- know the links acquired and lost over time
The tool classify links and adds 2 indicators based on their importance and relevance: on the one hand the Trust Flow (linking qualities that point to your page) and on the other, the Citation Flow (linking quantity that point to your page).
The advantage of Majestic SEO is that it has the most comprehensive database on the market and information is updated regularly. The interface is more difficult to handle and less “sexy”.
Pricing: the free version allows access to all the tools’ features but in a limited way. Licenses are then offered from $50 to $400 per month. View Majestic SEO pricing details.
Languages: English and French
ahrefs is also an online backlinks analysis tool, it is considered a direct competitor of Majestic SEO. It offers a free exploration version of your links. Once the URL or a domain is entered in the search bar of the tool, all backlinks found by the tool are displayed and many visualisation enables to see the evolution of your website links.
Then find out the number of links pointing to your website, the most popular pages, domains referents, the anchors. ahref is a recent tool but has developed very quickly in the market. The data are well organised and presented graphically.
Pricing: The free version is limited but allows to regularly monitoring of the netlinking results. The paid version is available from $79/month and up to $1300/month.
Google Search Console
Google Search Console is an online set of tools developed by Google for websites owners. It is one of the best way to understand how your website is seen and indexed by the search engine, but it can also be used to determine the inbound links to it (backlinks).
In the “search traffic” tab you can retrieve part of the links indexed and known by Google. Therefore, you can be aware of the website that recommends, as well as the pages to which you have most links.
Language: all languages
And Google analytics ?
Google Analytics is a free online service for analysing your website audience. For the backlinks tracking, it is not a big help because it only supplies the report of website referents. However, this report gives a list of the websites that allow you to generate traffic. This means, they provides links to it.
Manage your backlinks
As part of a netlinking strategy and if your try to optimise this lever to get incoming links to your website, it may be advantageous to use backlinks management tools.
It enables to:
- Detect and track inbound links
- Customise link information
- Monitor links status
- Be aware of links waiting to obtain
- Facilitate links disallowance
Pricing: Free 30-day trial, then license of $10 to $70/Month.
Languages: French and English
“Clean” your backlinks
Linkdetox is a handy tool that will perform automatic analysis of your inbound links and help you to sort out those that are beneficial for your SEO strategy and those that are not necessary. Then, you can indicate to Google not to take into account links coming from forums or from websites where you do not want to appear for example. Support for the backlinks management is very convenient when you have little knowledge on this subject. The comparaison with competitors also allows you to know the profile of links created by your competitors.
Pricing: paying from 289€ to 999€/month
So which netlinking strategy?
The question comes up regularly in the consultant and SEO consulting agency world. Google is not a fan of the creation of “manuals” links that modify or attempt to influence the natural ranking algorithms results. Like all strategies, it’s all about moderation! Beware of inbound links to your website and websites profils that recommend you and above all consider creating content that will be recommended naturally.
It’s now up to you to find the tool you think is most suited to your needs. If you use other tools, please let us know!
Check out the myposeo SEO toolbox.
Marketing manager @myposeo, community manager and writer.